On May 31, 2025, the Kia Forum in Los Angeles transformed into a vibrant hub of pop culture as Netflix hosted Tudum 2025, its premier global fan event
On May 31, 2025, the Kia Forum in Los Angeles transformed into a vibrant hub of pop culture as Netflix hosted Tudum 2025, its premier global fan event. Named after the iconic sound that heralds every Netflix show or movie, Tudum brought together thousands of fans, both in-person and via livestream, to celebrate the platform’s biggest titles. With exclusive sneak peeks, electrifying performances, and a star-studded lineup, the event underscored Netflix’s dominance in shaping entertainment trends. As streaming platforms compete for audience loyalty, Tudum 2025 highlighted Netflix’s ability to merge fandom with spectacle, making it a must-watch moment for fans worldwide. This event matters now as it signals Netflix’s bold push to deepen fan engagement in an era where content is king.
Tudum began in 2020 in São Paulo, Brazil, inspired by the enthusiasm of Netflix fans at events like Brazil Comic-Con. Initially a local celebration, it grew into a global phenomenon, with editions in 2021 and 2022 shifting online due to the COVID-19 pandemic. By 2023, Tudum returned to São Paulo’s Ibirapuera Park, blending in-person energy with global livestreams. The 2025 edition marked a significant shift, moving to Los Angeles, a global entertainment capital, to amplify its reach. Hosted by actress Sofia Carson, known for roles in Purple Hearts and Carry-On, the event featured stars from Netflix’s flagship shows like Stranger Things, Squid Game, and Wednesday. Tudum’s evolution reflects Netflix’s strategy to create immersive fan experiences, rivaling conventions like Comic-Con, while promoting its diverse slate of original content to a global audience.
The 2025 Tudum event, held on May 31 at the Kia Forum, was a spectacle of celebrity appearances and exclusive reveals. Recent reports highlight the event’s high-energy performances, including Indian rapper Hanumankind’s rendition of “The Game Don’t Stop,” the anthem for Squid Game Season 2, and Lady Gaga’s medley of hits like “Bloody Mary” and “Abracadabra” to mark the debut of Wednesday’s first six minutes. Gaga’s announcement as a guest star in Wednesday Season 2, playing the enigmatic Rosaline Rotwood, sent fans into a frenzy. The event also showcased a sneak peek of Wake Up Dead Man: A Knives Out Mystery, set for release on December 12, 2025, with stars like Daniel Craig and Glenn Close in attendance. Additionally, the One Piece cast, alongside WWE stars, unveiled details about the show’s 2026 season. The “Tudum Kiss Cam,” hosted by Vanessa Lachey, featured fan-favorite couples from Netflix’s reality shows, adding a lighthearted touch. With 9,500 tickets sold out in a week, the event’s in-person energy was matched by millions streaming live on Netflix, marking a new milestone in its global reach.
Netflix Tudum 2025 was more than a fan event; it was a cultural moment that brought together stars, stories, and fans in a celebration of storytelling. From Lady Gaga’s show-stopping performance to exclusive previews of 2025 and 2026 releases, the event solidified Netflix’s role as a leader in entertainment innovation. As streaming wars intensify, Tudum’s blend of live spectacle and digital accessibility offers a blueprint for engaging modern audiences. Fans can stay tuned to Netflix’s platforms for updates on upcoming releases and future events, ensuring they remain part of the ever-growing Tudum experience.
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